Planning for a new website in place of that showroom expansion?  Before you get going, try this quick test.

First, read this sentence: “We offer homeowners, designers, builders, and architects true custom design craftsmanship.”

Now look at the picture of the kitchen above.

Which one of the following is more effective in telling you about the remarkable quality of their products?  Right.  We’re with you.  I mean, those granite countertops and mahogany cabinets had us at hello.

You get the point.  Words matter, but don’t just tell your customers how remarkable your products are – show them.  The web is your 24/7 showroom to the world. So three quick planning suggestions that will prevent the roof from falling in on your next virtual expansion:

1. Use a website designer who puts your work front and center
We know.  Incredibly self-serving recommendation and we’re filled with shame. But even if you choose another company besides N-ergizing (really?) for your next website, take a close look at their work.  If you notice the design of the website more than the products being promoted on it…well, you get the idea. Let’s not get snarky about it.

2. Invest in professional photographs
Make sure you show those potential buyers just how incredible your wares are.  Budget for a professional photographer who will make your products shine their very brightest online. This may seem counter-intuitive to the small business person on a tight budget, but better to have a few remarkable photos than a bunch of mediocre ones.

3. Brag a little
Ironically, some of the best people we work with are also the most modest. They know they’re good at what they do and don’t feel compelled to brag about it.  They just want to get down to business.  Unfortunately that doesn’t always translate well online.  Users on the web want you to be an extrovert and they want to know why your business service or products matter.  So if you’ve got it, flaunt it.  Then you can let your website “tell” your customers all they need to know about your company. And you won’t need to say a word.

Sound about right? Let us know if we can help.