Marketing your business today is a never-ending game of trial-and-error.  You listen to your customers, fine-tune your message, and try to keep the knucklehead stuff to a minimum.  It’s “adapt and evolve”, and you complete the cycle a hundred times a day.  Keeping your website in sync with the evolution of your business is a challenge.  If you’re a business that only needs one chair to hold a ”web strategy meeting”,  it’s nearly impossible.

To which we say, thank goodness for WordPress.

WordPress is a free, open-source content management system (CMS) that levels the playing field for businesses with small budgets, but big plans for using the web to grow their business.  N-ergizing uses the WordPress platform to build our clients’ website solutions.  Why?  You can learn all about its geeky goodness here, but if you’re a business owner, a.k.a. the person who “needs to fix the website problem”,  here are the bullet points:

1. You get control over your own content
No more calling “the web guy”. Yes, we can help you if your cat gets caught in the tree.  But do you really want to spend your marketing dollars when your 12-year old daughter can edit that conference date typo on your website in about a minute?  Of course you don’t.  Oh, and nobody likes to be called “the web guy”.

2. Your website can grow with you
The WordPress platform is almost endlessly extensible. It’s like those stretchy pants you wear to Thanksgiving dinner.  No matter your website needs, you can be sure to find the functions and features readily available or being cooked up in the open source community. And as your confidence grows, you can make the changes yourself or N-ergizing will be happy to help you.  But you decide.  Bottom line?  You’re getting a platform that will grow with you, and you’ll have a website that is much more stylish than those stretchy pants you wear to Thanksgiving dinner.

3. Did we mention it’s free?
No, not our websites…clever, clever.  N-ergizing charges you for our design customization expertise. But by building your site on the free WordPress platform instead of a custom-coded or an off-the-shelf CMS, you’re only paying for the car, not for the entire factory.  As the creators of WordPress like to say,  ”WordPress is both free and priceless.”

Sound about right?  Let us know if we can help.